The Product Development Process

Anyone who has taken a product from concept to market can attest that it's no easy task. Designing your product, sourcing materials, finding manufacturers, and coordinating a supply chain takes a lot of time and effort, but nothing surpasses the feeling you get when you see your creation for the first time.

I’ll be blogging about our product development process on the briefcase as well as a duffle (the Benchmark Weekender) that is currently under production. I’ll give you my insights into the qualities of a good bag and the design versus functionality tradeoffs that we made to bring a bag that is both handsome and useful.

The whole point of Benchmark Bags is to bring you the highest quality leather luggage possible. Creating new products is a two way conversation so if you have any ideas to make our bags even better, we encourage you to either leave a comment or send us an email at info@benchmarkbags.com

The next post will be a review of the second prototype of our upcoming Benchmark Weekender.

We can't wait for you to see it!